Proven, Worth a test and Starter play

What the tag on each play means, and how much of your campaign it carries.

Proven

Clearly more likely to be a top post in your industry. A Proven play carries 60% of that format’s posts in your campaign.

Worth a test

Some evidence it wins. It carries 40% of that format’s posts.

Starter play

Based on what leaders post most, not yet proven to win. It carries 40% of that format’s posts.

The line under each play says why it is shown, for example “About 2× as likely to be a top reel · Posted by 6 of 10 leading accounts”. The rest of your campaign’s posts keep your variety.