Pick your plays

Growth OS shows the kinds of post that win in your industry. You pick one for each format.

A play is a kind of post — “Show the product or place”, “Teach something useful”, “Make an offer” and so on. Growth OS shows the plays that work for the leading accounts in your industry, one format at a time: Your reel, Your carousel, Your static, then Review.

How to pick

1. The recommended play is already chosen, marked Recommended.
2. Press Details on any play to see What to do, the Opening line, the Call to action and examples from leading accounts.
3. Press Confirm to keep your choice and move to the next format.
4. Don’t want a format? Press “I don’t want reels” (or carousels, or statics).
5. On Review, check Your plays. Press Change on any row, then “Continue to Campaign OS”.

You need at least one play to continue.